Challenge

This national client offers nontraditional financing solutions in addition to traditional debt consolidation services. Forward Media was challenged to bring in more high-quality leads and improve the results of the digital campaigns.

Each year, the client manages more than $500MM in annual lending between clients and businesses they work with on a daily basis. Forward Media has worked with this client, based on the West Coast, since 2016. The major challenge with this client was to ultimately outperform their previous digital media marketing agency. The client wanted to see results and to drive more qualified leads to their company and the services they provide.

Solution

Forward Media took the time to analyze previous digital marketing campaigns, channels, and results.

We also studied past targeting and forms of measurement that were used to track and monitor incoming data. Forward Media then developed a new and improved system and strategy designed to obtain leads that were even more optimized than in the past. We then implemented tools for continued optimization and analysis with each new campaign, while also providing the option to scale while expanding.

Results

  • New digital media strategy reduced overall unqualified leads by 90%

  • Created digital campaigns that resulted in triple the number of qualified leads

  • 50% reduction in cost per acquisition

  • Digital marketing now accounts for more than 40% of the lead generation advertising

  • Consolidation of full funnel digital media with Forward Media

90

Reduced Overall Unqualified Leads

50

Reduction in CPA

40

Digital Marketing
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Forward Media was laser focused on efficiently driving qualified leads to this lending client. ROI in the highly competitive lending space required consistent campaign monitoring, innovation and a full funnel strategy. Knowledge of the lending space and the ability to understand the digital touch-points in a client’s decision-making process was key to success.