Challenge

The client, a national accounting and advisory firm, was in need of growing their customer base in a highly competitive market and industry

Because they provide both personal tax and finance consulting services, Forward Media wanted to reach only the most highly qualified and likely to invest candidates when devising our online digital marketing plan. Whether that advisory consults on refinancing existing debt, supporting funding development, banking relationships or credit ratings, the prospective client is digitally researching and searching for these services.

Solution

Forward Media worked with the client to build a digital marketing campaign that optimized the use of content marketing, search marketing and social media advertising.

With a combination of various digital channels, Forward Media was able to redirect prospective customers to a new landing page that featured an easily accessible on-screen tool meant to guide users through an assessment of their current financial situation. The landing page and tool we developed for the client provided users with the ability to engage and interact with our client directly, allowing faster connection with our client’s consultants.

Results

  • Immensely successful campaign that delivered a higher number of leads than prior campaigns

  • Currently working with this client to develop another tool to assist with additional sectors of the business

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The ability to connect with businesses as they evaluate their debt and the options available to them is paramount to success. Forward Media was able to place this valuable advisory service in front of the business decision makers who would be most dramatically influenced by good advice.