9 Ways to Grow Your Business With Digital Marketing

Learn how the following effective digital marketing trends are helping companies, like yours deliver performance-based results without missing a beat when it comes to the seamless integration of insight, approach, measurement, tactical outreach, social, and content.


Paid Advertising

What percentage of buyer-intent keywords are PPC?

PPC, or pay per click advertising is one of the oldest digital marketing trends to date. 66% of buyer-intent keywords are paid clicks. In industries across the board, the average CPC is $2.32. At least 64.4% of users click on Google Ads when shopping for a product online and with the use of search engines.

How prevalent is mobile advertising?

A massive 70% of users dislike mobile ads, resulting in a 90% increase in mobile ad blocking each year. 60% of all shoppers click on mobile ads at least weekly, even if they claim to not like them in their feeds. Additionally, 2/3 consumers have the ability to recall specific products or brands that they have viewed online in the past week.

How popular is ad-blocking?

In an ever-changing tech landscape, it is important to keep adblockers in mind when crafting a new digital marketing strategy. Ad-blockers are used twice as much on desktops and laptops than they are on mobile smartphones. 77% of consumers prefer to ad-filter rather than completely blocking all advertisements on a website. However, 81% of consumers have left a website due to an invasive pop-up. Since 2014, ad-blocking in the US has drastically increased from 15% to more than 30%.

What has become of pop-up advertising?

Pop-up advertising just isn’t what it used to be and has become outdated and despised by many. 30% of marketers find outbound marketing tactics including pop-up ads as overrated. A staggering 72% of all consumers admit to having a lower opinion of a brand if they encounter a pop-up while online. 4 out of 5 online users have left a website due to a pop-up ad which they deem annoying or invasive.


Lead Generation

How important has demand generation become in acquiring leads?

Strategic landing pages are used by 68% of B2B businesses to acquire leads, which is why 53% of content marketers choose to use interactive content in their lead generation efforts. 61% of marketers claim that generating traffic and leads is their #1 challenge, as 74% of companies that failed to meet revenue goals were unaware of their KPI’s. Currently, only 18% of marketers believe that outbound practices provide the highest quality of leads.

Does marketing automation really help?

Marketing automation solutions help companies see a 10% or more bump in both leads and revenue in just 6 to 9 months time. Additionally, 79% of top-performing companies have used marketing automation solutions and software for at least three or more years. As marketing automation solutions become even more effective, the overall spending of marketing automation is projected to reach more than $25 billion each year by 2023.


Social Media

How important is Facebook in digital marketing today?

Launching a Facebook page for businesses and brands is a must to maximize online reach and
exposure. Those with Facebook pages and marketing strategies receive 22.6% more likes than
companies without. 74% of all Facebook users say they use the platform for professional
purposes, making it one of the best networks to utilize when promoting a new business or brand.
When creating a Facebook Ads marketing strategy, keep the following statistics in mind for optimal results:

  • Create blog posts that are longer than 1,500 words for maximum readability and shareability
  • Use images. Images on Facebook account for 75-90% of effectiveness with Facebook Ads campaigns.
  • Share updates and posts on weekdays during 1PM-3PM for the most exposure possible.
  • When creating an ad title, use 4 words as it is the most effective length. Additionally, use only 15 words for your link’s description before launching your Facebook campaign live.

When does Twitter really matter for my business?

88% of all businesses that currently have more than 100 employees take advantage of Twitter for marketing purposes. Blogs with more than 1,500 words that are shared on Twitter (via link extensions), receive 68.1% more Tweets and engagement. Twitter has more than four times of users who are located internationally than they do from the United States. When sharing on Twitter, be sure to use video media as it is 6 times more likely to receive retweets than even sharing photos, graphics, or GIF animations.

What are the best ways to use Instagram in marketing?

Instagram is not going anywhere, as its member count is growing at approximately 5% each quarter. Instagram posts that use faces receive 38% more likes than those that skip out on sharing pictures or videos with other individuals. Currently, 60% of all users on Instagram discover new products via the app itself. 75% of users are likely to take action after viewing a brand’s post, driving them to visit a website or to learn more about a business. When posting on Instagram for a business or brand, the best times to do so includes weekdays 5 PM or 2 AM. Use Instagram stories to maximize your reach among followers and Instagram users. Instagram stories have become so popular they have resulted in a 220% increase in annual ad spending on the platform for businesses and independent entrepreneurs alike.

What are the best ways to use LinkedIn for marketing?

While using LinkedIn is typically reserved for professionals connecting with others, it is still a great way to generate leads. 80% of B2B leads come from LinkedIn vs. 13% on Twitter and 7% on Facebook. LinkedIn has the ability to generate up to 3 times the conversions as Twitter and Facebook, making it an optimal choice for B2B marketers. 90% of all B2B marketers were able to reduce their CPL (Cost-Per-Lead) using LinkedIn’s lead generation forms. Google is extremely fond of LinkedIn, which is why it currently has a 100 Domain Rating. Any an article or piece of content is posted to a LinkedIn page, it will become indexed. From 2014-
2016 alone, LinkedIn’s content consumption has increased by 21%. Using LinkedIn is a great way to spread the word of a business or brand in less time, especially for B2B marketers who have yet to establish their presence online. Currently, LinkedIn is the top channel for B2B marketers (94%) who are interested in distributing and sharing content.

How does Pinterest compare with other social platforms?

Pinterest users spend 50% more time on the platform than other social media sites. Additionally, they also spend 20% more time than users referred from non-social channels, including top search engines. 80% of Millennials admit that Pinterest helps them determine what they should buy and which brands they should support. In total, 47% of women along with 17% of men online currently have a Pinterest account.


Video Marketing

How can video increase likelihood to purchase?

Using video is powerful, as product videos have the ability to increase purchase by up to 144%. Almost 50% of all users online browse for videos of services or products before visiting a store online or in-person. 4 in 5 consumers believe that demonstration videos are useful.

How effective is video on social media?

Social media is great for sharing video content. 45% of users on social media consume more than 1 hour of YouTube or Facebook videos each week. 64% of all consumers say watching demonstration videos or marketing videos on Facebook have influenced their decision to complete a purchase online in the last month alone. Currently, 41% of all marketers intend to add Facebook video to their tier content strategies in the next year.



How popular has YouTube become?

At least 2/3 of all users on YouTube watch YouTube videos on a second screen such as a TV while at home. YouTube is massive, with more than a billion users, or one-third of all of the individuals who currently have access to the internet. In the past year alone, the time spent watching videos on YouTube and on TV has more than doubled. 32% of consumers online engage with branded media and video content on YouTube, leading 65% of senior executives to navigate to stores after viewing YouTube videos pertaining to products or services they are interested in.

Does it work?

Videos work. 55% of online users consume video content thoroughly, and 43% of users who shop online prefer to see more video content from brands and marketers. Simply using a video thumbnail within search engines can double the amount of traffic you receive from search engines. Altogether, videos drive a 157% increase in organic traffic for SERPS. By the year 2021, video media will represent 82% of all online traffic.


Cold-Email Marketing

Is email marketing effective?

Email marketing is still one of the most effective tools to reach prospective customers online. The average open rate for emails in all markets and industries is currently 18.16%, with a bounce rate of 9.60% across all industries. Using segmented email campaigns can result in a 14.37% higher open rate than non-segmented campaigns. Emails that are sent on Tuesdays between 10 AM and 11 AM have the highest open rates among all email campaigns.

Who's using email and why?

86% of professionals prefer email when communicating for business purposes, which is ideal for B2B marketers. 83% of all companies currently use basic segmentation when sending their emails and 49^ of all businesses use at least some form of email automation in their digital marketing strategy. Unfortunately, 42% of marketers do not currently send targeted email messages, which can quickly result in a loss of subscribers. Be careful not to appear as spam, as 78% of subscribers of newsletters have unsubscribed due to receiving too many emails.

How often do people check their emails on their phone?

Mobile technology and email marketing are responsible for at least 50% of all email open rates. 73% of businesses and brands prioritize mobile device optimization and segmentation of emails. Currently, mobile users are checking their email 3 times as much as those without a mobile device. 80% of all email users are expected to access their email accounts with the use of a mobile device by the end of 2018.


Content Marketing

How does blogging help drive engagement?

Blogging is a great way to connect with your visitors and prospective customers, as businesses and brands with updated blogs receive 97% more links to their websites than those that do not. The more a blog is updated, the better. One in 10 blog posts are considered compounding, meaning that traditional organic searches help boost the overall ranking and weight of a website over time with enough consistency. Compounding traditional blog posts can ultimately generate up to 38% more organic traffic on your website.

What are some tips for effective blogging?

Blog titles that use between 6 and 13 words are most likely to catch the eye of users, driving more traffic to your website. Additionally, B2C brands and businesses that remain active and post more than 11 times each month receive up to four times the number of leads than those who blog once a week. Putting time and effort into a blogging strategy can pay off quickly with
unique, informative, and in-depth articles that are difficult to find anywhere else online.


Content Strategy

What makes an effective content strategy?

Developing a content strategy can make all of the difference for a new business or brand.
Content is king for many companies, big or small. 47% of consumers and online buyers view at least 3-5 piece of content before seeking a sales rep or making a purchase. Content marketing is up to three times as effective as paid search advertising for generating new leads and making sales.

At this time, 42% of companies currently have a content strategist executive working for them
due to the overall effectiveness of content marketing itself. Additionally, 45% of B2C marketers hold the belief that using visual content is essential as it is effective at delivering desired results.



Why does SEO matter?

SEO, or search engine optimization, is one of the most important digital marketing trends to
implement with any website or online presence. When a website appears within the first pages of top search engines such as Google, Yahoo!, and Bing, it is much more likely to receive visitors.

What's all this talk about keywords?

Focusing on keyword rankings is essential to help boost a website’s position within top search engines such as Google. Did you know that 75% of online users who use Google to search for products and information never visit past the first page of results? Additionally, 80% of users who scroll through Google search results ignore any paid advertisements and sponsored posts they see and instead, prefer organic URLs. Currently, Google is responsible for 94% of all online organic traffic, which is why keyword rankings and SEO matter. Approximately 57% of all B2B (Business to Business) marketers admit that keyword rankings help to generate more leads than other digital marketing trends, including content and social media marketing. Leads that are generated from search engines such as Google have a 14.6% conversion rate, which drives marketers to tweak their website’s SEO on a regular basis. For those relying on outbound leads, they may be disappointed as on average, outbound leads only have a 1.7% conversion rate.

How does organic search help drive traffic?

When developing an organic search strategy, there are a few factors to keep in mind: 50% of all search queries made are at least four words or longer and the top 5 search results that appear within the first page of results Google presents receive 70% of online traffic. Only 21% of all searches receive more than one click, making an SEO marketing strategy essential. Businesses also thrive with an effective organic search strategy, earning 40% of their revenue from organic traffic. Altogether, search engines have the power to drive 300% more traffic to websites than social media alone. Whenever Google returns its top page of results, the average page contains approximately 1,890 words. The more detailed your content appears and reads, the more likely you are to receive online traffic.

Does local SEO matter?

Local SEO matters, especially for business owners who run local shops and services. 72% of all users who conduct local searched visited stores within 5 miles from them, making local search engine optimization extremely valuable. Additionally, 50% of users conducting local searches using their mobile phones visited a store they were looking for within the same day. Did you know that 28% of searches for items or services nearby results in a purchase? Additionally, a staggering 33% of all mobile searches are actually location-based.

How popular has mobile search become?

Mobile technologies, marketing tactics, and browsing techniques are continuously shifting and changing. With approximately 46% of all Americans checking their smartphones before even getting out of bed in the morning, it is no surprise that mobile marketing is on the rise.

In 2018 alone, 52.2% of all online traffic was accessed via mobile technology, which is an increase from 2017 (50.3%). Now, more than ever, individuals utilize their smartphones to navigate while driving, shop from home, and even order takeout from their favorite nearby fast food establishments. With 48% of consumers who own smartphones researching using search engines, homing in on an SEO strategy is imperative to maximize online reach. While the average mobile search conversion rate with the use of Google Ads is currently only at 3.48%, based on past statistics, the number will continue to rise along with the popularity of mobile technology.

How Forward Media Can Help

Forward Media specializes in developing digital marketing strategies that are efficient and highly effective, whether our clients are promoting a Silicon Valley startup or a local brick and mortar shop. We help to craft a digital marketing strategy using full-funnel campaigns that deliver better results than traditional advertising formats such as in-person conferences, meetings, and networking events. With Forward Media, we ensure only the most optimized digital marketing campaigns while working with each client on an individual basis to meet their needs.

Airlines Take A Direct Approach To Digital Marketing To Increase Bookings

The digital communications age arrived swiftly and with high intensity.

There is no aspect of life untouched by digital communications from email reminders to virtual doctor's visits. The change in the way we communicate has brought on a new sense of connectivity. Social media and digital communications have also deepened the divide between interpersonal relationships, relational buying, and brand loyalty. The airline industry saw this change and quickly adapted to the needs of consumers to survive this shift.

Becoming Social

Airline carriers created social media accounts and began advertising to and interacting with their customers consistently by carefully crafting their message and brand.

As customers Tweeted about their experiences, airline carriers began to respond publicly and directly to customers to better understand travelers needs and concerns. This direct communication between the airline and traveler led to the feeling of being heard and respected by those able to create and implement change. Publicly airing grievances and celebrating triumphs allows an airline to appear transparent and engaged with the purpose of travel for their clients. This instant snapshot of the customer's experience is broadcast via social media to potential customers traditional marketing may not reach. Expertise in Social media marketing is needed to maintain a healthy balance of sharing great experiences and the acknowledgment of experiences that were less than optimal. Forward Media has the expertise as professional social and digital marketers to strike and maintain that critical balance.

Removing The Middle Man

Prior to the airline industry moving into digital media marketing, they relied on the third-party agent to help drive customers to airline booking sites. Third-party bookers ranged from large websites to stay at home moms working as independent travel agents.

The number of third-party bookers has increased dramatically over the last ten years. Commercials promising the lowest rate and the option to add a hotel and car rental to their itinerary inundate travelers. Third-party booking agents offer the opportunity to bundle travel needs into one transaction. Often this bundle effect reduces the consumer's ability to choose a brand with whom they are familiar and loyal. Instead, the third-party will steer the customer to the lowest initial price, opting for the upsell at a later time. To do this, the third-party booking agent will present a low-cost ticket to entice an immediate booking. The customer has the option to pay for the additional cost for seat selection and baggage shortly before the date of departure. While third-party booking agents fill seats, they neglect the value of brand loyalty and brand building.

These sites thrive on the upsell. As such, advertising moved from the experience of flying with a specific airline to a Frankenstein mash-up of multiple airline carriers to get the best price for a trip all the while, pushing customers toward credit cards linked to their sites, hotel, and rental car add-ons.
Third-party booking agents fill a need for consumers solely focused on monetary cost. However, a majority of consumers are willing to delay the gratification of saving a dollar up front for long term rewards if they can forecast a payoff.Third-party booking agents fill a need for consumers solely focused on monetary cost. However, a majority of consumers are willing to delay the gratification of saving a dollar up front for long term rewards if they can forecast a payoff.

Consumer Trends

Today's travelers are looking for a personalized and unique experience they can share via social media.

Savvy marketers understand the aspect of fear of missing out that drives consumers to spend more to gain that experience. Airlines are catching on to these consumer trends and are offering rewards programs that yield those unique experiences or financial savings in exchange for loyalty. Customers and loyalty members, in turn, share these unique experiences on social media sites like Instagram and Facebook. Capturing and translating likes and shares into data allows airlines to determine what perks are working well for them regarding the customer experience and customer satisfaction that would be lost otherwise. When a customer genuinely shares a positive experience via social media, the reach is vast and often unmeasurable.

Communicating In The Digital Age

The airline industry has foraged into the digital age with new marketing techniques that include direct to consumer advertising, social media buying, and search engine optimization.

These methods allow airlines to advertise without a sales tone. Social media sites like Facebook, Instagram, YouTube, and Google collect data based on the consumer's likes, clicks, searches, online purchases, and social media connections.

Why Does It Work?

The average person with an internet connection will spend more than 2 hours on social and messaging platforms daily, according to Digital Information World.

Hours spent consuming digital media are spread throughout the day. The segmentation of time spent using social media allows for multiple opportunities to market to consumers directly. Full funnel digital marketing incorporates ads, clicks, likes, and emails to optimize marketing for individuals. Full funnel marketing provides the opportunity to create campaigns that nurture customers from the initial contact with the airline to the point of purchase and further reinforce their purchase with follow up communications. These points of contact beyond purchase build brand loyalty for airline carriers. The balance of a successful full funnel strategy is difficult to maintain without expertise. Forward Media has the media buying, analytics, and content management expertise to craft the perfectly balanced full funnel marketing strategy for your airline.

Connecting Trust And Travel

As the popularity of digital marketing grows, consumers utilize social media for more than cute cat videos.

A recent Pew Research study found, more than forty percent of Social media users, rely on social media as their primary source of news. These social media users find social media content to be trustworthy and reliable. An unshakeable level of trust and the more than 80 times a day people touch their phones, translates to dollars and cents.

Each time a consumer connects with social media, there is an opportunity to share what makes an airline carrier different and more valuable than the next. Social media consumers look to craft an image. They carefully curate photographs and content to project the idea of a lifestyle. A professional digital marketing firm such as Foward Media will customize a targeted plan to attract the correct audience and customer to fit the airline's brand. Potential customers will determine if they are the right customer for the airline and book directly with the airline avoiding the middle man.

Messaging Is Key

Critical components of marketing remain.

The adage of knowing your audience is more critical than ever. The average attention span of an adult is eight seconds. Adults spend, on average, eight seconds to determine if something is worth investing their time. Once they have their attention, information must be targeted to the consumer's specific needs, whether it is the lowest rate, comfort during the travel or reliability of the airline. Sending the right message to the wrong people is just as ineffective as not sending a message at all. The advantage of digital marketing is the ability to harvest details about potential consumers without interrupting their natural usage of digital platforms.

Well placed banners, surveys, and ads embed brand recognition subconsciously. Determining how to spend digital media buying dollars can be difficult. Experienced digital marketing teams like Forward Media, use data analytics to determine where and when to spend marketing dollars for the best return on investment. Platforms like Facebook, Instagram, and Twitter allow for direct to consumer advertising and have the ability to encourage a direct response from the consumer. Airlines can post flash sales or the opportunity to experience upgrades and improvements to airline carriers. These posts and banners lead to direct booking on airline websites.

Reaching Further Than A Phone

Digital marketing is not limited to, social media.

Rating trends show more consumers are cutting the cord and opting to piece their television entertainment together across streaming services, like Hulu, Netflix, and YouTube. Consumers that prefer streaming services feel they can tailor content to their likes and dislikes. The tailoring of content means streaming services are suited to use targeted performance marketing directed toward specific viewers based on viewing habits that are indicative of various socioeconomic and educational status. The use of keywords in advertising on these platforms lead to higher conversion rates from initial contact to direct booking.

Trust The Professionals

Professional digital marketers understand the value of search engine optimization and can unlock the hidden potential to drive traffic to your direct booking site by linking words and phrases consumers search for via the internet.

For example, if a consumer initiates a search for the words cabin space or legroom, the proper use of SEO will push the airline's site to that consumer and highlight phrases regarding legroom and cabin space. Search responses give the consumer the feeling that they are doing their due diligence and comparison shopping in the most effective way. Forward Media has the experience and expertise to craft a specific social media and digital media marketing plan to drive a significant increase in direct bookings for airlines.

How Professional Services Firms are Using Digital Marketing to Connect with the Market

Over the past decade, digital media has changed how potential clients engage with professional services firms like accounting firms, consulting firms, and even legal firms.

Potential clients now have many ways to discover these firms as well as vet these companies before making a commitment. As a result, an increasing number of firms have been investing heavily into digital marketing to connect with their market.

Their efforts have allowed them to establish a strong online brand presence, manage their online reputation, generate valuable leads from digital channels, and reach a larger audience. But what kind of digital marketing strategies are these firms using? You'll be surprised to learn how many options are available to professional services firms and how multi-faceted their approach to digital marketing actually is.

A Strong Focus on Using Multiple Digital Media Channels

One thing that's apparent with firms that are having success with digital marketing is the fact that they're focusing on multiple digital media channels.

It's very common for firms to focus on one aspect of digital marketing such as social media or SEO. But very few are utilizing all of the channels that are available to them. This is what is causing them to fall behind their competitors.

A full digital marketing strategy may include ads on third party review sites, marketing on video sites like YouTube, using pay per click advertising platforms like Google and Bing, propagating relevant content to multiple channels, managing regular email marketing campaigns, and more. Committing to a full scale digital marketing strategy results in a strong online presence, increase in brand equity, and multiple sources of leads.

It Often Starts with Search Engine Marketing via SEO

Targeting the right audiences in the search engines is often the first step in building a digital marketing campaign.

There are two main reasons why this is the case. First, professional services firms can target the exact search terms that their target audiences are looking for in Google. As a result, a successful SEO campaign can result in a channel that continuously generates high quality leads for the firm.

Second, most people often start with the search engines to find information relevant to their interests or problems. As a result, they tend to trust the top results in the search engines without giving it much though. Getting the company website to the top rankings means that firms will be able to leverage the trust and credibility the users place on the search results. Getting multiple top positions also translates into increased visibility and branding.

Adding Pay Per Click to the Bigger Search Engine Marketing Strategy

It's important to mention that SEO does come with its own list of challenges.

It can take several months for a campaign to start generating results and changing algorithms can affect rankings. This means that firms need to treat SEO as an ongoing strategy they need to manage and grow. So in order to supplement their search engine marketing strategy, many professional services firms also opt to use pay per click (PPC) advertising as well.

Both Google and Bing have their own PPC ad platforms. As the name suggests, pay per click advertising is an ad format that charges advertisers on a click basis when users click on their ads. These ads are placed on the top results of the search engines as well as on the pages of many partner sites. It may seem redundant to run both a SEO and PPC campaign but many firms choose to do both because it increases the chances of their prospects clicking onto their site.

Using Social Media to Engage Large Audiences, Build Relationships, and Retain Customers

Social media has also become an important channel for many firms as well.

While social media is often seen as a channel that doesn't work for B2B companies, it can still be an effective channel if you target the right audience and your marketing campaigns are executed properly. It's also important to make sure that the right social media platforms are being used.

For example, Facebook, LinkedIN, and Twitter works better for B2B companies than Instagram and Pinterst. Legal firms can use Facebook to appeal to personal injury clients while using LinkedIN to try to reach their professional clientele. Consulting firms can share valuable content on Twitter and LinkedIN in order to attract businesses that can use their services.

The whole point of social media is to reach audiences with your content. And by continuing to deliver great content, you will to build engaged followers and strong relationships. It also serves as an additional channel you can use (other than email) to engage existing clients so that they come back for repeat business.

Another important thing you shouldn't overlook with social media is the opportunity to network with other businesses. LinkedIN is a great platform to start a conversation with related firms, companies, and working professionals that can help further your business goals.

Expanding Reach with Social Ads and Display Advertising

Professional services firms are also investing into social ad campaigns to increase their reach and target their best prospects.

Every major social media company has an advertising platform from Facebook, Twitter, Instagram, LinkedIN, to Pinterest. The best part about advertising on these platforms is the fact that they offer very advanced targeting options to target the most qualified prospects.

This allows firms to create ad campaigns that generate high quality leads for a relatively low ad spend. These ad campaigns are far more cost effective than traditional media channels like direct mail, radio, newspapers, and TV. In addition, you also get in-depth analytics on the performance of your ads. This allows you to easily optimize them and get an even better return on your ad spend.

Some firms expand their campaigns to programmatic advertising platforms and various display advertising channels. One example is the native ad platform called Yahoo Gemini. It allows advertisers to run small ads on publishing sites that land on the advertiser's advertorials. Another good platform is, which allows you to run display ads, mobile ads, and targeted local ads.

These ad platforms serve ads similarly to the classic direct response newspaper classified ads format. However, you get improved audience targeting options, better control over your budget, and the ability to reach a mass audience.

A New Level of Connection with YouTube

YouTube is the second most trafficked site in the world.

It makes perfect sense to start publishing content on the platform, especially when so many people go on the video site to look for videos related to their interests and problems. YouTube gives firms the ability to connect with their audience on a whole new level. They can communicate as they would in a normal face to face interaction.

And because YouTube is also a social media platform, users can leave comments, share your videos, and talk to you in real time via the live streaming feature. This means that firms can conduct webinars, run Q&A sessions, or do a one on one consultation. Having a real person behind the firm also helps increase trust and credibility. It leaves a lasting personal impression to prospects that are searching for services.

YouTube also has an advertising platform as well. Many B2B companies are doing quite well with YouTube video advertising. They're using it to grow their YouTube channels as well as acquire high quality leads.

Digital Marketing is Effective Because It Can Be Data Driven

The big advantage that digital marketing offers professional services firms is the fact that everything can be measured.

This includes clickthrough rates for ads, lead conversion rates, click to call rates, bounce rates, navigation path, and more. Firms use this data to build and scale their campaigns on a performance marketing basis.

There is no guess work involved in their campaigns. Firms are using advanced data analytics to dig deep into the behavior of their prospects and clients. This results in campaigns that are optimized from the inception of the leads all the way down to the point where the leads become clients. The level of precision allows firms to scale into larger digital media buying strategies.

A big part of what enables firms to get this level of data is the usage of advanced marketing automation/CRM platforms. Firms look for certain KPIs to assess digital marketing campaigns and make the necessary adjustments very quickly. The advanced marketing automation/CRM platforms also allow them to create follow up campaigns that use behavioral metrics, hyper personalization, and even machine learning to maximize conversion rates.


The bottom line is that professional services firms that are committing to comprehensive digital marketing strategy are growing at a rapid rate and outpacing their competitors.

Forward Media has helped many professional service firms strategize and implement full funnel digital media campaigns. We've served many industries including accounting, legal, consulting, and investing.

Let us help you grow your business with digital marketing. Our focus is on building multi-channel digital marketing campaigns with an emphasis on ROI. We have experience with all the major channels from search, pay per click, social media, display, programmatic, mobile, video, and more.

Call us today at (number) to schedule a free consultation.

You can also visit our website here (link) for more information.