The average person with an internet connection will spend more than 2 hours on social and messaging platforms daily, according to Digital Information World
Hours spent consuming digital media are spread throughout the day. The segmentation of time spent using social media allows for multiple opportunities to market to consumers directly. Full funnel digital marketing incorporates ads, clicks, likes, and emails to optimize marketing for individuals. Full funnel marketing provides the opportunity to create campaigns that nurture customers from the initial contact with the airline to the point of purchase and further reinforce their purchase with follow up communications. These points of contact beyond purchase build brand loyalty for airline carriers. The balance of a successful full funnel strategy is difficult to maintain without expertise. Forward Media has the media buying, analytics, and content management expertise to craft the perfectly balanced full funnel marketing strategy for your airline.
As the popularity of digital marketing grows, consumers utilize social media for more than cute cat videos
A recent Pew Research study found, more than forty percent of Social media users, rely on social media as their primary source of news. These social media users find social media content to be trustworthy and reliable. An unshakeable level of trust and the more than 80 times a day people touch their phones, translates to dollars and cents.
Each time a consumer connects with social media, there is an opportunity to share what makes an airline carrier different and more valuable than the next. Social media consumers look to craft an image. They carefully curate photographs and content to project the idea of a lifestyle. A professional digital marketing firm such as Foward Media will customize a targeted plan to attract the correct audience and customer to fit the airline’s brand. Potential customers will determine if they are the right customer for the airline and book directly with the airline avoiding the middle man.
Social media has also become an important channel for many firms as well
While social media is often seen as a channel that doesn’t work for B2B companies, it can still be an effective channel if you target the right audience and your marketing campaigns are executed properly. It’s also important to make sure that the right social media platforms are being used.
For example, Facebook, LinkedIn, and Twitter works better for B2B companies than Instagram and Pinterst. Legal firms can use Facebook to appeal to personal injury clients while using LinkedIn to try to reach their professional clientele. Consulting firms can share valuable content on Twitter and LinkedIn in order to attract businesses that can use their services.
The whole point of social media is to reach audiences with your content. And by continuing to deliver great content, you will to build engaged followers and strong relationships. It also serves as an additional channel you can use (other than email) to engage existing clients so that they come back for repeat business.
Another important thing you shouldn’t overlook with social media is the opportunity to network with other businesses. LinkedIn is a great platform to start a conversation with related firms, companies, and working professionals that can help further your business goals.
Professional services firms are also investing into social ad campaigns to increase their reach and target their best prospects
Every major social media company has an advertising platform from Facebook, Twitter, Instagram, LinkedIn, to Pinterest. The best part about advertising on these platforms is the fact that they offer very advanced targeting options to target the most qualified prospects.
This allows firms to create ad campaigns that generate high quality leads for a relatively low ad spend. These ad campaigns are far more cost effective than traditional media channels like direct mail, radio, newspapers, and TV. In addition, you also get in-depth analytics on the performance of your ads. This allows you to easily optimize them and get an even better return on your ad spend.
Some firms expand their campaigns to programmatic advertising platforms and various display advertising channels. One example is the native ad platform called Yahoo Gemini. It allows advertisers to run small ads on publishing sites that land on the advertiser’s advertorials. Another good platform is Media.net, which allows you to run display ads, mobile ads, and targeted local ads.
These ad platforms serve ads similarly to the classic direct response newspaper classified ads format. However, you get improved audience targeting options, better control over your budget, and the ability to reach a mass audience.
