For example, if a consumer initiates a search for the words cabin space or legroom, the proper use of SEO will push the airline’s site to that consumer and highlight phrases regarding legroom and cabin space. Search responses give the consumer the feeling that they are doing their due diligence and comparison shopping in the most effective way. Forward Media has the experience and expertise to craft a specific social media and digital media marketing plan to drive a significant increase in direct bookings for airlines.
