Category

Media

How Professional Services Firms are Using Digital Marketing to Connect with the Market

By Media

Over the past decade, digital media has changed how potential clients engage with professional services firms like accounting firms, consulting firms, and even legal firms

Potential clients now have many ways to discover these firms as well as vet these companies before making a commitment. As a result, an increasing number of firms have been investing heavily into digital marketing to connect with their market.

Their efforts have allowed them to establish a strong online brand presence, manage their online reputation, generate valuable leads from digital channels, and reach a larger audience. But what kind of digital marketing strategies are these firms using? You’ll be surprised to learn how many options are available to professional services firms and how multi-faceted their approach to digital marketing actually is.

A Strong Focus on Using Multiple Digital Media Channels

By Media

One thing that’s apparent with firms that are having success with digital marketing is the fact that they’re focusing on multiple digital media channels

It’s very common for firms to focus on one aspect of digital marketing such as social media or SEO. But very few are utilizing all of the channels that are available to them. This is what is causing them to fall behind their competitors.

A full digital marketing strategy may include ads on third party review sites, marketing on video sites like YouTube, using pay per click advertising platforms like Google and Bing, propagating relevant content to multiple channels, managing regular email marketing campaigns, and more. Committing to a full scale digital marketing strategy results in a strong online presence, increase in brand equity, and multiple sources of leads.