Category

Marketing

Amazon sales grew by 28% in 2009 during the “great recession.”

By Marketing

https://www.forbes.com/sites/bradadgate/2019/09/05/when-a-recession-comes-dont-stop-advertising/#547634bc4608

Forbes with some great tips for continuing to advertise during a recession. Although the natural inclination for advertisers is to cut back on advertising during a recession, those brands that maintain their ad budget and/or change their messaging can get a long-lasting boost in sales and market share.