Securing a top spot in an organic web search is one of the most powerful ways lenders can drive business. It means that consumers will click on their site before anyone else’s. PPC programs such as Google Ads help marketers gain this coveted position in search engine results. This allows lenders to use pragmatic advertising to target consumers with the specific services they need to manage their money. By doing so, they make consumers more open to the idea of paying
attention to ads, leading them to use a particular lender.
One means of targeting a specific set of consumers is localizing advertising. Whether a lender is limited to one state or has a broader reach, they can connect with consumers in a way that addresses their needs directly. Different consumers have different needs depending on where they live. Using local SEO marketing gives financiers an edge over competitors who may not do that.
One of the best ways to employ SEO marketing on a local level is to ensure each of a lender’s locations are represented on the site. Consumers should be able to click on the page to view their local branch. When the website includes a page for each location, it helps a lender appear higher in the results, and this boosts the effectiveness of search engine marketing.
A location’s page should include obvious data, such as the address and phone number of the branch, as well as directions for getting there. The better optimized this type of content is, the higher a conversion rate lender will see.
Another way to build a strong local presence for SEO purposes is to ensure a lender’s site includes consumer reviews. These reviews should come from social media sites such as Facebook. Google also has a section for consumer reviews; a review on Google guarantees that a lender will appear higher in the search engine’s results.
Whether it is in a review from a consumer or information on the services a lender offers, the optimum keywords need to be used to fuel PPC advertising. By determining the search terms consumers most commonly use to find a lender, it is possible to secure the highest possible rankings in Internet searches. Search engines are used by 93 percent of those seeking a lender in the area. Failure to appear in the results of an online search severely limits lenders. It means they will only get business from the 7 percent that are not using the Internet to find a lender that’s appropriate for them.