Rating trends show more consumers are cutting the cord and opting to piece their television entertainment together across streaming services, like Hulu, Netflix, and YouTube. Consumers that prefer streaming services feel they can tailor content to their likes and dislikes. The tailoring of content means streaming services are suited to use targeted performance marketing directed toward specific viewers based on viewing habits that are indicative of various socioeconomic and educational status. The use of keywords in advertising on these platforms lead to higher conversion rates from initial contact to direct booking.
