Category

Airline

Moving Airlines Forward

By Airline

Smarter approaches in digital media are helping reshape the airline space

Forward Media drives greater ROI by activating and mobilizing a multitude of digital products, data, media buys, and consulting opportunities. We help empower the real-time optics and performance of airline companies by driving direct bookings and lowering overall distribution costs.

Significantly Boost Direct Sales While Bringing Down Distribution Costs

Forward Media can significantly boost direct sales while bringing down distribution costs by using the latest digital technologies, media buying, marketing, and consulting tactics.

 

Working with our customers means we deliver:

  • Eye-catching and engaging design that moves the needle
  • Unexpected and elegant visuals that arrest the user’s attention
  • A/B testing and analytics to optimize performance

Paid Search in Airline Marketing Keeps Good Company

Our potential to plan and manage a broad range of travel and airline campaigns is strengthened by our close relationship and certification with Google. Our dedicated team of Google AdWords-qualified experts ensures that your initiatives remain competitive, dynamic, and aligned with your search strategy.

 

Here’s how we do it:

  • Keep one step ahead of any updates and developments in display results
  • Continually oversee and fine-tune results according to the plan
  • Consolidate all ads (GDN, Gmail, YouTube, etc.) with paid search approaches
  • Approach from a mobile-first perspective, making sure that results are driven and optimized for both mobile-desktop and mobile devices

We Take You Further Than the Rest

Forward Media drives greater ROI by activating and mobilizing a multitude of digital products, data, media buys, and consulting opportunities. We help empower the real-time optics and performance of airline companies by driving direct bookings and lowering overall distribution costs. Looking for the best placement on search pages? Interested in fresh and valuable content? Looking to ensure that front- and back-end improvements are being made? You’ve come to the right place. Forward Media’s search insights and strategies align with your search optimization, marketing, and site analytics in a way that balances campaigns.

Airlines Take A Direct Approach To Digital Marketing To Increase Bookings

By Airline

The digital communications age arrived swiftly and with high intensity

There is no aspect of life untouched by digital communications from email reminders to virtual doctor’s visits. The change in the way we communicate has brought on a new sense of connectivity. Social media and digital communications have also deepened the divide between interpersonal relationships, relational buying, and brand loyalty. The airline industry saw this change and quickly adapted to the needs of consumers to survive this shift.

Removing The Middle Man

By Airline

Prior to the airline industry moving into digital media marketing, they relied on the third-party agent to help drive customers to airline booking sites. Third-party bookers ranged from large websites to stay at home moms working as independent travel agents

The number of third-party bookers has increased dramatically over the last ten years. Commercials promising the lowest rate and the option to add a hotel and car rental to their itinerary inundate travelers. Third-party booking agents offer the opportunity to bundle travel needs into one transaction. Often this bundle effect reduces the consumer’s ability to choose a brand with whom they are familiar and loyal. Instead, the third-party will steer the customer to the lowest initial price, opting for the upsell at a later time. To do this, the third-party booking agent will present a low-cost ticket to entice an immediate booking. The customer has the option to pay for the additional cost for seat selection and baggage shortly before the date of departure. While third-party booking agents fill seats, they neglect the value of brand loyalty and brand building.

These sites thrive on the upsell. As such, advertising moved from the experience of flying with a specific airline to a Frankenstein mash-up of multiple airline carriers to get the best price for a trip all the while, pushing customers toward credit cards linked to their sites, hotel, and rental car add-ons.

Third-party booking agents fill a need for consumers solely focused on monetary cost. However, a majority of consumers are willing to delay the gratification of saving a dollar up front for long term rewards if they can forecast a payoff.

Communicating In The Digital Age

By Airline

The airline industry has foraged into the digital age with new marketing techniques that include direct to consumer advertising, social media buying, and search engine optimization

These methods allow airlines to advertise without a sales tone. Social media sites like Facebook, Instagram, YouTube, and Google collect data based on the consumer’s likes, clicks, searches, online purchases, and social media connections.