Newsfeed:

These need to abide by the 80/20 rule. You can use this test to see if they will pass: https://www.facebook.com/ads/tools/text_overlay

Design recommendations

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.

Your image should include minimal text. Test your image/text ratio at the link above.

Call to action

Add a call-to-action button to tell people what you want them to do when they see your ad.

Instagram:

These need to abide by the 80/20 rule. You can use this test to see if they will pass: https://www.facebook.com/ads/tools/text_overlay

Design recommendations

Technical requirements

Your image may not include more than 20% text. Test your image/text ratio at the link above.

Call to action

A full width call-to-action will appear below your ad’s photo. A click on the call-to-action itself will immediately link offsite. A click on your ad’s image will highlight the call-to-action in blue, confirming a person’s intent to go offsite. If you do not choose a call-to-action, the “Learn More” call-to-action that links to your website will automatically appear below your ad.

Video:

Design recommendations

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended video and thumbnail image guidelines ensures your ad always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.

Technical requirements

Your image should include minimal text. Test your image/text ratio at the link above.

Slideshow design guidelines

Design Recommendations

The carousel format allows you to showcase up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.

Images that consist of more than 20% text may experience reduced delivery. Learn more about text in images.

Technical Requirements

Plain text tweet

Webcard

Single image tweet

Note: When using the same image across desktop and mobile, we recommend sticking to the mobile specs — which will work across both. Selecting desktop specifications may result in cropping on mobile.

Promoted video

Thumbnail

Lead card

Important: SSL capability is now required. LinkedIn requires that ads, creative assets, landing pages and tracking elements are requested using a secure connection (https). LinkedIn pages will be loaded over a secure connection. Secure connections (https) are achieved using SSL (Secure Sockets Layer), which is the standard security technology. To avoid warning messages in the user’s browser, we require that ads, creative assets, and tracking elements are requested using a secure connection. Additionally, all subsequent requests to media assets or tracking URLs must also use a secure connection (https://). The only part of an ad permitted to be non-SSL compliant is the click URL (target landing page).

All creatives should have the following elements:

Video ad specs requirements

All creatives should have the following elements:

Other display specs:

HTML5 Setup

Packaging the assets

The following packaging options are available for HTML5 creatives:

• A single HTML file
• A single root/main HTML file with supporting images
• A single root/main HTML file with supporting images and additional supporting JS and CSS files.

When packaging HTML5 creatives, zip the assets, not the folder containing the assets.

Single HTML file

All information for serving the creative (with the exception of commonly used JavaScript and CSS libraries) should be included in the HTML file. The maximum HTML file size is 200 kilobytes.

Zip compressed file

• All files for displaying the creative (with the exception of commonly used JavaScript and CSS libraries) should be included in the Zip file.
• The primary HTML file should be located in the root of the zip file.
• Zip files must contain no more than 100 files, including at least one HTML file for use as the initiating file for display. (We suggest keeping the file count low to minimize browser performance impact.)
• The maximum size of any automatically started video should be less than 1.1 megabytes
• The maximum size of any individual file is 2.2 megabytes.
• The maximum size of the primary HTML file should be 100 kilobytes.
• The Zip file should be smaller than 10 megabytes compressed and the contents should be smaller than 12 megabytes uncompressed.
• Only file types of HTML, JS, CSS, JPG, JPEG, GIF, PNG, and SVG may be included in the Zip file.

ClickTAG Parameters (Important)

You can use single quotes (‘) or double quotes (“) in your code, but you cannot mix them. Use either all single quote or all double quotes. To correctly call the clickthrough page through the backup ad image, you must supply a clickthrough parameter for that purpose. If you wish to also use that clickthrough URL in your HTML5 creative, you can configure the creative to use the Backup Clickthrough URL as the Default Clickthrough URL.

Retrieving the Click-Tag Parameter

The Click Tag URL can be retrieved using the following code: function getParameterByName(name) {
name = name.replace(/[\[]/, "\\[").replace(/[\]]/, "\\]");
var regex = new RegExp("[\\?&]" + name + "=([^&#]*)"),
results = regex.exec(location.search);
return results === null ? "" :
decodeURIComponent(results[1].replace(/\+/g, " "));
}
var clickTag = getParameterByName(<Your Parameter Name>); **Insert the click tag immediately before the </head> tag

Assets overview

YouTube video settings

First-Party Hosted Video Specifications

The Trade Desk supports first-party video creatives that meet these specifications: