Hours spent consuming digital media are spread throughout the day. The segmentation of time spent using social media allows for multiple opportunities to market to consumers directly. Full funnel digital marketing incorporates ads, clicks, likes, and emails to optimize marketing for individuals. Full funnel marketing provides the opportunity to create campaigns that nurture customers from the initial contact with the airline to the point of purchase and further reinforce their purchase with follow up communications. These points of contact beyond purchase build brand loyalty for airline carriers. The balance of a successful full funnel strategy is difficult to maintain without expertise. Forward Media has the media buying, analytics, and content management expertise to craft the perfectly balanced full funnel marketing strategy for your airline.