Over the past decade, digital media has changed how potential clients engage with professional services firms like accounting firms, consulting firms, and even legal firms

Potential clients now have many ways to discover these firms as well as vet these companies before making a commitment. As a result, an increasing number of firms have been investing heavily into digital marketing to connect with their market.

Their efforts have allowed them to establish a strong online brand presence, manage their online reputation, generate valuable leads from digital channels, and reach a larger audience. But what kind of digital marketing strategies are these firms using? You’ll be surprised to learn how many options are available to professional services firms and how multi-faceted their approach to digital marketing actually is.